Over the years there have been many changes in our industry, but none more
far-reaching and profound than the "greening" of cosmetics. The concept has
been embraced by consumers and marketing professionals throughout our industry,
despite the fact that an exact definition is elusive.
Bringing together selected articles from Cosmetics & Toiletries
magazine, Naturals and Organics in Cosmetics: Trends and Technology is
your convenient, one-stop guide to green formulating. Arm yourself with the
information you need to keep up with consumer demand of natural and organic
products.
This new edition includes 35 new chapters not found in the previous edition,
two of which are brand new chapters never before seen in print. Also included
is a brand new chapter by Anthony J. O'Lenick, Jr. on Green Star ratings and a
chapter on the current status of the industry by David C. Steinberg.
"This sector of cosmetics making environmental, natural or organic claims
... is projected to experience double-digit growth for the foreseeable future.
The green product trend has moved into the mainstream in most consumer product
categories. In the cosmetics market, the large multinationals are buying
smaller green product brands, launching their own green product lines, or both.
Green claims are increasingly popular in all marketing channels, from prestige
to drug stores."
—Timothy Kapsner
Senior Research Scientist, Aveda Corporation
"While this book is about naturals and organics, it is just as much about
cosmetic products. Clearly, a modern cosmetic product can no longer be seen
without the concept of naturals and organics. We now have everything worth
knowing about it in a single volume, from the background information of
legislation and how to calculate how green your formulation is, to green
formulating; from natural ingredients in skin care to natural ingredients in
hair care and preservation. This book should be your bench guide on how to swap
products based on animal fat with plant-based, renewable, Green Star rated
ingredients. With this book, there is no longer an excuse!"
—Johann W. Wiechers, PhD
Independent Consultant for Cosmetic Science, JW Solutions
Technical Advisor, Alluredbooks
