Cosmetics Made Absolutely Simple

Hiroshi Fukui, PhD, Fujihiro Kanda, PhD, Miki Minamino, PhD, MBA

Format Details

  • Compact Size with Lots of Cosmetic Science
  • Full Page Illustrations
  • Softcover
  • 147 Pages
  • Published 2013
  • ISBN-13: 9781937235437
  • Description
  • Table of Contents
  • Author Information
  • Expert Review

68 Basic, Easy-to-read Chapters on Cosmetics, Hair, and Skin with Full Page Illustrations!

Unlike the heavy, in-depth academically oriented science found in most formulation, chemistry or skin care books currently on the market, Cosmetics Made Absolutely Simple is visually stimulating with its many illustrations, a lighter read, yet a comprehensive guide on skin, cosmetics, and hair with a less-is-more mentality. Less-is-more science. Now that’s a find. Now that’s a keeper!

Written by Dr. Hiroshi Fukui, a scientist and leader in the cosmetic industry, Cosmetics Made Absolutely Simple has been translated from its original Japanese into English. This book is a quick-paced, well-illustrated, basic science book covering a multitude of areas having to do with skin, hair, and cosmetics. With just the right amount of science and terms on skin physiology, the skin barrier, hair physiology, formulating, functionality of cosmetics and more, this book educates both the consumer and professional alike. Six sections covers: what cosmetics are; protecting the skin and body from the environment; different types of cosmetics and the science behind them; cosmetic stability and safety, and the future of cosmetics. Chapters include information and definitions of surfactants, polymers, emulsions, dispersion systems, photo aging / natural aging, different types of wrinkles, hair growth cycle, nail growth, fragrance, color, and a bevy of related cosmetic science for a total of 68, one-page chapters, each with full page illustrations, diagrams and/or tables!

Cosmetics Made Absolutely Simple is recommended for the consumer who wants to know more about what’s in their make-up and learn just enough science to understand the function and structure of skin and hair. This book is also recommended for professionals in the skin care industry such as estheticians and cosmetologists; for instructor and students interested in cosmetic science; for those contemplating a career in the beauty industry or those who formulate, manufacture, market, sell or package personal care products. Cosmetics Made Absolutely Simple is an ideal textbook and an excellent starter book before delving into other, more in-depth Alluredbooks such as Beginning Cosmetic Chemistry, Third Edition or Physiology of the Skin, Third Edition, all of which can be found on

  • Preface
  • Section 1 What are cosmetics? A brief overview
    • Chapter 1 What are cosmetics?
    • Chapter 2 The utilities of cosmetics
    • Chapter 3 Cosmetics throughout history
    • Chapter 4 History of modern cosmetics
    • Chapter 5 The global cosmetic market
  • Section 2 Protecting skin and body from the outside world
    • Chapter 6 Dealing with the exterior
    • Chapter 7 The skin is not a mere peel
    • Chapter 8 The skin is a "workhorse"
    • Chapter 9 Protection from dryness or "drying out"
    • Chapter 10 UV rays: A great enemy of the skin
    • Chapter 11 What is an aged skin?
    • Chapter 12 Stress harms your skin
    • Chapter 13 Skin moisture
    • Chapter 14 Your skin type
    • Chapter 15 Hair too has its functions
    • Chapter 16 Are men more prone to balding?
    • Chapter 17 The functions and physiology of the nail
    • Chapter 18 How do we recognize what we touch?
    • Chapter 19 How do we smell things?
    • Chapter 20 How do we see things?
  • Section 3 What are cosmetics made from?
    • Chapter 21 What are cosmetics made from?
    • Chapter 22 Water: A unique substance
    • Chapter 23 The state of what’s inside a cosmetic counter
    • Chapter 24 A structure friendly to both water and oil
    • Chapter 25 The various states of water and oil
    • Chapter 26 Making good use of foams
    • Chapter 27 Oily ingredients/aqueous ingredients
    • Chapter 28 The role of polymers
    • Chapter 29 Color is the key to makeup products
    • Chapter 30 The intriguing capabilities of powders
    • Chapter 31 Ingredients providing protection from UV rays
    • Chapter 32 Putting on fragrance
  • Section 4 Purposeful cosmetics: Achieving specific results
    • Chapter 33 The road to the birth of a cosmetic product
    • Chapter 34 Devices for manufacturing cosmetics
    • Chapter 35 Packaging influences usability
    • Chapter 36 Making soaps: Mankind’s first chemical reaction
    • Chapter 37 Keeping yourself clean
    • Chapter 38 Maintaining supple hair through shampooing
    • Chapter 39 Moisture retention: The basics of skin care
    • Chapter 40 The skin care "trio"
    • Chapter 41 Foundation: a "second skin"
    • Chapter 42 Appealing eyes
    • Chapter 43 Long-lasting lipsticks
    • Chapter 44 Glamorous nails
    • Chapter 45 Enhancing hair styles
    • Chapter 46 What color is your hair?
    • Chapter 47 The art of aroma
  • Section 5 Cosmetic stability, safety, and environmental issues
    • Chapter 48 Separating cosmetic components
    • Chapter 49 Investigating the structure of cosmetic components
    • Chapter 50 Usability and rheology
    • Chapter 51 What is color?
    • Chapter 52 How is stability ensured?
    • Chapter 53 Are all microorganisms harmful?
    • Chapter 54 Safety is of utmost importance
    • Chapter 55 Utilizing computers
    • Chapter 56 Cosmetics and the environment
  • Section 6 The future of functional cosmetics
    • Chapter 57 Anti-aging
    • Chapter 58 Facial pore treatment and chemical peeling
    • Chapter 59 What is active oxygen?
    • Chapter 60 Are pimples the symbol of adolescence?
    • Chapter 61 Are you fully protected from UV rays?
    • Chapter 62 Changing skin complexion to our liking
    • Chapter 63 Growing hair
    • Chapter 64 Don’t let yourself be called smelly
    • Chapter 65 Brushing one’s teeth to prevent cavities
    • Chapter 66 The efficacy of aroma
    • Chapter 67 Actives that penetrate the skin
    • Chapter 68 Cosmetics of the future

Dr. Hiroshi Fukui is a research fellow at the Shiseido Frontier Science Research Development Center. His tenure with the company dates back to 1974, following his graduation from Hiroshima University’s Master of Engineering program. Fukui holds the Japan Color Society of Color Award, the Chemical Society of Japan’s Technical Award, and was twice recognized by the Journal of the Society of Cosmetic Chemists of Japan with its Best Paper distinction.

In addition to his ongoing research work at Shiseido, Dr. Fukui holds visiting professorships at the Tokyo University of Science, Waseda University’s Science and Engineering Faculty, and University of Yamanshi’s School of Engineering.

Fujihiro Kanda, PhD, is senior manager of the Technology Alliance Development Department at Shiseido. He is science committee chair of the International Federation of Societies of Cosmetic Chemists (IFSCC) Praesidium and Vice Chair of the International Committee, Society of Cosmetic Chemists of Japan (SCCJ). Fujihiro is owner of several patents derived from his work at Shiseido and published articles and book chapters in a number of well-regarded outlets.

Miki Minamino, PhD, MBA, is vice president of BelleVienus, Co., Ltd., a conceptual cosmetics brand, which produces a wide range of product lines including Eau d’Angel and Grace. Miki is chair of the education committee, International Federation of Societies of Cosmetic Chemists (IFSCC) Praesidium, vice chair of the award committee, Society of Cosmetic Chemists of Japan (SCCJ), and Councilor, Japanese Cosmetic Science Society (JCSS).

"Cosmetics Made Absolutely Simple contains excellent information that is valuable to skin care enthusiasts of all levels, from consumers to hobby cosmetic makers to industry professionals. This book is laid out in a manner that makes the information easy to access and understand transforming complex, intense science into straightforward, basic language the average person can grasp. The illustrations and artistic flow combined with the scientific facts are a wonderful combination that sets this book apart from some of the more dry textbooks containing similar subject matter. The more I read this book in depth, the more I love it!"

— Christine Ziegler, Founder and Owner of A Little Ol'Factory

"This book is packed with information from the history of cosmetics to a short discussion of water to color theory and cosmetics safety. Each subject is covered in two pages with a discussion section, a short summary, and pertinent graphics and charts to further explain the subject. While it does not contain formulas or how-to, it is a great discussion of all the principles of cosmetics. It's a great book to keep on hand and dip into when you wonder about all the various aspects of cosmetic science and theory."

— Elise Pearlstine, Tambela LLC

"I enjoyed reading this little information-packed book! It provides a simple scientific approach to quite a broad and varied list of topics. This book could be of interest to anyone from a developing spa professional, to a consumer looking to better understand the principals, mechanics and applications of many of the current cosmetic products and procedures available today. The numerous charts, tables and infographics provided are a great way to help the reader best understand the concept of the materials provided. A great read!"

— Leslie Lyon, President of Spas2b Inc.

"The term "pictures are better than words" certainly applies to this great little book! It's packed with easy to understand diagrams and explanations on everything from how a pimple is formed to how a UV absorber works. A reader will have plenty of "I finally understand it" moments."

— Linda Walker
President and Owner of Covalence Laboratories
Author of The Skin Care Ingredient Handbook

"We received a new book from Allured called Cosmetics Made Absolutely Simple. It’s a basic introduction to the field of cosmetics and is a translation from a Japanese version which was published in 2009. Overall, the information in the book is excellent. The book represents a significant departure from other Allured books in that it is cartoon illustrated and has color throughout. Definitely not the type of book one would expect.

Cosmetics Made Absolutely Simple is presented in six sections including sections on the cosmetic industry, the biology of skin and hair, cosmetic technology, cosmetic chemistry and the future of the industry. Each section is broken up into chapters but really they are too short to be considered as such. The format of each “chapter” is two pages. One page has a description of the topic while the other page has an illustration that further describes the text. For an introductory work on the subject, it is an interesting and effective way to present the information.

The first section covers the cosmetic industry. It includes a definition of cosmetics worldwide, a brief history, and some good, up-to-date worldwide cosmetic market data.

The second section goes into surprising detail about skin and skin biology. From the cartoony illustrations you wouldn’t expect the type of details that you get, but each chapter in this section is packed interesting factoids. While the bulk of the chapter is about skin, it also covers hair, nails, and the perception of color.

In the third section, the chemistry of cosmetics is reviewed. The author covers all the basic technologies such as surfactants, polymers, and fragrance, but also includes more detailed discussions on foam and water. The choices of what to include and exclude are somewhat unclear but the information provided is interesting.

The fourth section focuses on the way that specific cosmetic formulations work. It covers skin moisturization, hair conditioning, color cosmetics, nail products, and more. The topics are covered in a very high-level way, and no specific formulations are given. However, after reading this section the beginner will have a good overview of how most cosmetics work.

The fifth section deals more with product development, describing topics such as product stability, testing, and safety.

In the final section is more focused on current technologies."

Who is this book for? The book is definitely an introduction to the industry and is a very high-level review of it. However, a lot of detail can be found on many of the topics, and I learned a number of things that I didn’t explicitly know. For the veteran formulator, this book provides a great review, a filling-in of details you might not know, and is a great reference. It is most useful if you ever need to describe complicated cosmetic science topics to a non-scientific audience. I know I’ll adapt some of the treatments of topics in future presentations.

For the beginner it is a great overview, but this book only provides a start. It is detailed but it leaves a lot out. Perhaps the most appropriate audience for this book are the people in your marketing group or other non-formulators who are interested in how cosmetics work. It is a valuable book to have on the shelves of any cosmetic company. And at the low price of under $30 US, it’s well worth the purchase.

Overall Impressions: While you wouldn’t know it from the cartoonish design of the Cosmetics Made Absolutely Simple, the information found inside is surprisingly comprehensive. If you are looking for a quick overview of the industry that has lots of illustrations and is relatively easy to read, this book is worth getting."

— Perry Romanowski, President of Element 44, Inc.

"Cosmetics Made Absolutely Simple is helpful and comprehensive. Given the amount of information it contains, I'd call it "Cosmetics 101." Whether a beginner or an experienced cosmetics manufacturer, the charts, flowcharts, diagrams, and expansive list of topics covered provide you with the answers to most any cosmetics question, right at your fingertips. The playful illustrations assist the reader in understanding the subject, from Cosmetic Ingredients to Elements of Primary Microbial Contamination. I was initially surprised to find there are no formulas or "recipes" in the book, but after reading it, I welcomed that it would provide me with a firm foundation of data and information needed to allow me to begin making formulas of my own."

— Anya McCoy
Perfumer, Anya's Garden Perfumes
Founder, Natural Perfumery Institute

"Cosmetics Made Absolutely Simple is a truly simple book to read and understand. From skin structure to skin care products the reader can easily follow what the author has written. First-year university science students and business college students with an interest in studying chemistry, nursing, or cosmetology will benefit from the information stated here. Not only is this a great book for beginners, it is also a wonderful read for those wanting a refresher."

— Cathi Galvin RN, CNML, IAC

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