Fragrance in Personal Care delivers a gamut of information from formulation and technology to marketing and trends and, therefore, reaches a wide audience from research scientists, chemists/formulators, marketing and sales, to business owners and fragrance entrepreneurs.
This collection compiles a wealth of knowledge from well-known experts in the worlds of fragrance and formulation, marketing and packaging. Some chapters tackle controversial issues such as definitions while others offer helpful marketing statistics; still others discuss the many ingredient options for formulators and marketers to consider in product development and claim statements. Topics include:
- Essential Oils and Aroma Chemicals
- Naturals and Organics
- Packaging and Branding
- Technology and Formulation
- Marketing and Trends
- Regulatory and Business
- And more!
Correction to Chapter 33, Page 296, Figure 2 in Fragrance in Emulsion Systems and Surfactant Systems by Stephen J. Herman.
Expert Reviews
As an industry professional, this book immediately becomes an essential addition to my bookshelf. Everyone who makes, buys, or uses fragrance will find it valuable.
Read the full review.
—Steve Herman
Director New Technology
Mastertaste
Read Bud Brewster's detailed summary of this book in the December 2007 Cosmetic & Toiletries column, Bench & Beyond.