Memories of a Cosmetically Disturbed Mind

Johann Wiechers, PhD

Format Details

  • Softcover
  • 244 Pages
  • Published 2013
  • ISBN-13: 9781937235420
  • Description
  • Table of Contents
  • Author Information
  • Expert Review

Johann Wiechers was both an extremely well-regarded member of the cosmetic science community and a singular personality. He was known for his "calling it as he saw it" temperament, and the crux behind his tenure of study and research was the betterment of formulative science and the exposure of inconsistent, incomplete, or just plain wrong work in the industry.

Following his untimely death in late 2011, Wiechers’ treatise on the state of the global cosmetic industry was collected and is now available for the first time in print with a new preface by Rachel L. Grabenhofer, editor of Cosmetics & Toiletries magazine, and a new afterword on the importance of Wiechers’ opinions and vision by Howard I. Maibach.

By turns confrontational and acutely funny, Memories of a Cosmetically Disturbed Mind is both a timely manifesto on what our industry is meant to represent and a fitting curtain call for one of his generation’s best and most beloved practitioners.

    • Dedication
    • Preface
    • Chapter 1: Snake Oil Sellers
    • Chapter 2: What’s Normal Anyway?
    • Chapter 3: Naturally Good, Safe and Healthy?
    • Chapter 4: Cosmetic Science: A Matter of Life and Death?
    • Chapter 5: A Sensitive Issue?
    • Chapter 6: In Need of Fresh Blood
    • Chapter 7: Sustainability: Yes, but of What?
    • Chapter 8: Mediocre Mediacracy?
    • Chapter 9: Body and Mind
    • Chapter 10: Speaking is Silver, Silence (Also Known as Listening) is Gold
    • Chapter 11: I Was Wrong
    • Chapter 12: Off the Scales?
    • Chapter 13: Let’s Get Visual
    • Chapter 14: Shaken, Not Stirred
    • Chapter 15: Bad Hair Day
    • Chapter 16: The McDonald’s Effect in Cosmetics
    • Chapter 17: Without Penetration No Delivery!
    • Chapter 18: The Perception of Reality or the Reality of Perception?
    • Chapter 19: Dancing to the Dollar
    • Chapter 20: A Smelly Business
    • Chapter 21: Cosmetic Idols
    • Chapter 22: Choosing Your Partner
    • Chapter 23: The Race for the Race
    • Chapter 24: Why Men Won’t Work
    • Chapter 25: Cutting Edge Science
    • Chapter 26: A License to Kill?
    • Chapter 27: Less is More
    • Chapter 28: High Resolution Resolutions
    • Chapter 29: Indecent Proposal
    • Chapter 30: Written Exclusively for You!
    • Chapter 31: The Power of Suggestion
    • Chapter 32: What You Say is What You Get
    • Chapter 33: Close to the Borderline
    • Chapter 34: Neutraceuticals and Nanoparticles
    • Chapter 35: Alternative Testing or Testing Alternatives?
    • Chapter 36: With the Speed of Light
    • Chapter 37: Pigments, Pigments, Everywhere
    • Chapter 38: Too Stressed to Age Properly
    • Chapter 39: Getting it Right or Being Right
    • Chapter 40: Cosmeceuticals are No Longer Sustainable!
    • Chapter 41: One-way Communication
    • Chapter 42: Infinitely Big or Infinitely Small?
    • Chapter 43: Dry Skin or Skin Cancer, is that the Question?
    • Chapter 44: Really, It’s All About Sex!
    • Chapter 45: All That is Good is Bad
    • Chapter 46: Much Ado About Nothing
    • Chapter 47: Organized Chaos
    • Chapter 48: In the Land of the Blind, the One-eyed Man is King
    • Chapter 49: Nessie and the Precautionary Principle
    • Chapter 50: Too Often, Too Hot and Too Long
    • Chapter 51: Is Cosmetic Science Really "Bad"? Part I
    • Chapter 52: Is Cosmetic Science Really "Bad"? Part II
    • Chapter 53: Is Cosmetic Science Really "Bad"? Part III
    • Chapter 54: Is Cosmetic Science Really "Bad"? Part IV
    • Chapter 55: Is Cosmetic Science Really "Bad"? Part V

Johann W. Wiechers earned his PhD in skin penetration enhancement from the University of Groningen, The Netherlands. Over his tenure in the cosmetics industry, he worked for Unilever Research and Uniqema, and further was a Visiting Professor at the University of London School of Pharmacy. Wiechers' other profession accomplishments included a role as Technical Advisor for Allured Business Media's magazine and books divisions and a stint as president of the IFSCC. In 2007, he opened a successful independent consultancy business in cosmetic science. Johann Wiechers passed away in 2011.

"Memories of a Cosmetically Disturbed Mind by Johann Wiechers is a truly must-read book for all who work in our cosmetic industry, whether they work for suppliers or finished goods houses as chemists, marketing/salespersons, or or are in management roles. I first met Johann many years ago and we became good friends. We shared many a dais and many a meal. His passing is a loss to all who knew him and all who should try to understand his impact on our industry. Johann wrote many columns for Cosmetics & Toiletries, but unlike me, he kept his original writings before our editors did their thing. This book is 55 of his original unedited works. They cover his thinking on just about every aspect of our business. You may agree or disagree with his thoughts, but you will be challenged as Johann will force you to think and understand the issues. After you read this book, you, like me, will want to share his wisdom knowledge with all your co-workers."

—David C. Steinberg, FRAPS, Founder of Steinberg & Associates

"I have had the pleasure of reading Johann Wiechers' Memories of a Cosmetically Disturbed Mind, and I highly recommend this book to all cosmetic formulators and industry professionals. Dr. Wiechers' unique style bears out his critical but positive views about cosmetic science. He comes alive in these pages and opens our eyes to see the challenges, possibilities, and responsibilities for helping this magical profession to grow and succeed. His message is crystal clear: "Make cosmetic science into what it really is: a true, great science." A must have in your library."

—I. Nagy Versteegh RM, NPF

"Memories of a Cosmetically Disturbed Mind by Dr. Johann Wiechers is an enjoyable read. This book provides Dr. Wiechers' unique perspective on many topics that are important and relevant for our industry.... a timeless book in its most authentic form."

—Dr. Olga Dueva-Koganov
Sr. Principal Scientist, BioMaterials, Akzo Nobel Surface Chemistry LLC

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