Success at Your Fingertips

Author: Lydia Sarfati

Hardcover

Price: $39.00

Format Details

Hardcover
183 Pages
Published 2005
ISBN-10: 1-932633-11-1
ISBN-13: 978-1-932633-11-5

For customers in Austria, Germany, Poland and Switzerland, please place your order through our distributor, Wissenschaftliche Verlagsgesellschaft (WVG)

Description
Table of Contents
Author Information

Lydia Sarfati, founder and president of Sarkli-Repêchage, Ltd., shares her philosophy on business and personal fulfillment. The recipient of numerous industry awards and an enthusiastic mentor, Sarfati wrote Success at Your Fingertips in response to the many requests for advice she has received:

"The number one question I have been asked for more than a decade now is how I did it. This is my personal account, and I felt it was time to share it with the world."

Learn invaluable tips from the expert, such as how to:

Create a spa experience that exceeds your customers' expectations.
Maximize profits by up-selling your retail merchandise.
Learn specific marketing strategies for key customer segments.
Build a winning team by offering them a career, not just a job.
Train your staff to live the maxim, Show, tell and you will sell!
Develop profitable relationships with dermatologists and plastic surgeons.

Expert Review

"In a word, this book is awesome. Who ever heard of a textbook that was so interesting to read that you found it hard to put down? Yes, this is a textbook, because it teaches you how to build a successful business in the beauty industry. As you read it, you have the feeling that Lydia is talking directly to you. It is Lydia Sarfati sharing her secrets of how to build a clientele, how to give customers what they want, how to treat employees and how to build a strong business foundation. These are the ‘golden rules’ of the spa and skin care business. Over the years, Lydia not only has brought enormous contributions to this industry, she set the standards on how it should be done."

—Joel Gerson, PhD
author of Milady’s Standard Textbook for Professional Estheticians and Milady’s Standard Fundamentals for Estheticians

"This book is a must-read and a must-have for anyone in the skin care and spa business. It is the most extraordinary step-by-step guide on how to start a business and be successful in it. Lydia is a real skin care guru. She is one of the most respected experts in the beauty industry worldwide and one of the most quotable. Her knowledge and passion inspire us all. To me, she is a walking encyclopedia. Success at Your Fingertips is a great combination of business smarts and Lydia’s own personal success story. It’s a wonderful read—head, heart and soul!"

—Felicia Milewicz
Beauty Director
Glamour magazine

"At last, somebody has done it—written the definitive book on everything, and I mean everything, you want to know about running a skin care business. It’s not just the ABCs but also the XYZs—and everything in between. Following Lydia Sarfati’s advice will assure success not only in the skin care business, but in the hair business, the spa business and indeed any beauty service operation catering to the public. It is beautifully written, simply and straightforwardly presented, and so interesting that you don’t want to stop reading. You want to keep turning the pages, keep reading and keep ingesting this mass of information that Lydia has accumulated and shares with her readers. Her journey to success now can be everyone’s journey."

—Robert Oppenheim
President
Oppenheim Communications

"This book fully demonstrates how education and customer service are the steppingstones to success. I found Lydia’s personal story to be inspiring and motivating. When you finish this book, you will know clearly what you need to do in order to achieve your own success."

—Cheryl Tricoci
co-founder of Mario Tricoci Hair Salons & Day Spas

- Acknowledgments
- Foreword by Paul Dykstra
- Author's Note
- Introduction
- Chapter 1: Putting Your Best Face Forward: Create a Spa Experience That Exceeds All Customer Expectations
- Chapter 2: Elements of a Successful Business Plan, Part I
- Chapter 3: Elements of a Successful Business Plan, Part II/Spa Development
- Chapter 4: Turn Your Spa Into a Profit Center
- Chapter 5: Product Purchasing and Merchandising Strategies
- Chapter 6: Establishing Prices and Creating a Service Menu
- Chapter 7: People
- Chapter 8: Marketing and Promotional Strategies
- Chapter 9: Public Relations and Advertising
- Chapter 10: Personal Care: Finding a Healthy Work/Life Balance
- Epilogue
- Resources
- Bibliography

Lydia Sarfati is the founder and CEO of Sarkli Repêchage, Ltd., one of the first companies to bring seaweed-based skin care treatments and cosmetics to the United States market. As an industry leader, she has developed the world-renowned Four Layer Facial that currently is offered in more than 20 countries.

Today, Sarfati presides over a 50,000-square-foot manufacturing, research and development and training facility located in Secaucus, New Jersey. In 1977, she opened a day spa in Manhattan, and she continues to operate the Repêchage Spa de Beauté in New York City. Sarfati’s concept has been implemented at more than 150 salons worldwide, and she serves as a consultant for top destination spas in Los Angeles, Anguilla and Japan.

As a pioneer and arbiter of standards in the field of esthetics, Sarfati’s skin care method is practiced by top members of the profession throughout the world and is taught at the Lydia Sarfati Postgraduate School of Esthetics at her New Jersey location. She appears regularly at tradeshows and conferences in such countries as Asia, Europe, Central and South America and the Middle East. In addition, Sarfati is a prolific writer and contributing editor, having produced 11 step-by-step instructional videos, as well as The Lydia Sarfati Postgraduate Book of Esthetics, a comprehensive text of skin conditions, skin care, body treatments and medical esthetics pertaining to preoperative and postoperative protocols.

Sarfati is the founding president of the Esthetics Manufacturers and Distributors Alliance (EMDA), is a board member of the Professional Beauty Association (PBA) and is a member of Cosmetic Executive Women (CEW), Fashion Group International (FGI), Independent Cosmetics Manufacturers and Distributors, Inc. (ICMAD) and the National Cosmetology Association (NCA). She also serves as honorary chairperson of Esthetics America, as well as CIDESCO Federation USA.

Recently, Sarfati was presented with the ICMAD Cosmetic Entrepreneur Award for Leadership. This year, she was the first honoree from a skin care company to be recognized at the ABA-sponsored 19th Annual American Beauty Ball and Charity Gala benefiting the Make-A-Wish Foundation.